Andy Mouncey is a talented trainer who runs a organisation called The Coach Company. One of the subjects he is passionate about and trains his clients on, is goal setting. So, in a crowded market place, how could he stand out from other trainers and have a powerful U.S.P to offer? He decided to put himself through the ultimate test of personal goal setting and enrol for the Arch to Arc Enduroman Challenge.

This involves running from Marble Arch in London , to Dover - some eighty miles or so. From there, swimming the English Channel , like that is a stroll in the park! Having arrived on a beach in France , the last leg of his journey was to cycle to Paris and the Arc de Triumph. Why would he put himself through such a grueling task? Well, firstly to discover what he could learn about himself and putting the theories of goal setting to the test, so that  he could teach his clients from a position of strength, knowledge and credibility. Secondly, to write a book on the subject.

Now here is the powerful bit. When he committed himself to the date of the challenge, he booked and paid for the pilot vessel to accompany him across the Channel.

He did this six months in advance knowing that, at that moment, he had hardly even swum across his local pool. There is total belief in the power of the goal setting process.

Six months later, after a really tough training regime in which even the strongest person would have had massive doubts about their capabilities, he succeeded in his challenge. Then he wrote his book " London to Paris the hard way". It is a great read.

Now, was his plan to seek out a big publishing house and make his fortune? No. He was astute enough to realise that they would say "Andy who?" and post him one of those polite but amusing rejection letters. No, he knew exactly what he wanted to achieve. Having the status of a published author would add credibility to the marketing of his training business.

Six months later, after a really tough training regime in which even the strongest person would have had massive doubts about their capabilities, he succeeded in his challenge. Then he wrote his book " London to Paris the hard way". It is a great read.

Now, was his plan to seek out a big publishing house and make his fortune? No. He was astute enough to realise that they would say "Andy who?" and post him one of those polite but amusing rejection letters. No, he knew exactly what he wanted to achieve. Having the status of a published author would add credibility to the marketing of his training business. He could use the book to attract clients and the attendees at his training events would be an immediate target for sales.

So he launched a website to promote both his training and his books and, as a result of all his personal efforts he has generated plenty of press coverage for himself and done live book signings in local bookshops. He has achieved all his goals without a big publishing deal and his book sales and training business is growing all the time.

Since then he has added to his product range, a talking version of the book on CD plus a DVD documentary on the Arch to Arc Challenge based on footage that was shot by his support team. He has created his own success because he knew exactly what he wanted, and had a plan to achieve it.

Search for him on Google and up he comes top of the page with his website www.coachco.co.uk. Check him out!